Agritourism continues to grow as farmers start new and expand existing operations in efforts to add value to farm resources and generate farm income. These enterprises are not without challenges, however, and University of Tennessee Extension has worked with state government agencies and producer organizations to support the development and growth of the industry in the state.

As Extension’s lead representative on the Tennessee Agritourism Initiative Steering Committee, Bruch will share background on the initiative’s efforts to increase farm income and stimulate rural economies through agritourism. Bruch will discuss the team, their plan, what has been done so far, impacts, factors of success, challenges faced, lessons learned and plans for the future.