Website/Online Content

Liz Binversie
Agriculture Educator
University of Wisconsin Madison Division of Extension

Binversie, L.*1,
1 Agriculture Educator, University of Wisconsin Madison Division of Extension, Green Bay, WI, 54302


This website was developed to be a one-stop shop for University-developed resources (Wisconsin and others), news, events, and provide a platform for networking and information sharing among those in the hemp industry. Currently, the state is not set up to share hemp licensee information. In 2019, it was challenging to make those key connections between growers, processors, retailers, consultants, and others. There is a calendar of events both university sponsored and courtesy listings. Another issue was that people weren't aware until after an event occurred that it was being offered. The posts on the main page share news and other hemp related information such as government programs, disease reports, or important legislature, among others. The resources pages have PDFs, articles, or other educational content. A separate webinar and videos page houses all of the UW sponsored hemp webinars and other recorded videos. Videos are embedded into each page with PDF links to the presentation. In some cases, the PDF has a link that will jump to that spot in the recording via YouTube. A form and listings page provides a platform for individuals and companies to share contact information,  etworking ideas, and information of those buying or selling their hemp crops. Information submitted on the form updates in the corresponding listing within 5 minutes. Submitters receive a copy of their response and have the ability to edit their listing. Lastly, there is a THC/CBD lab analysis data sharing page. Growers, laboratories, or others can voluntarily add their testing results data. This information can be used to monitor how the crop is progressing, help inform harvest decisions, and aid in variety selection for the next years growing season. Using google data studio I created a data summary report with filtering capabilities.

I developed this website, coordinating with state specialists to include relevant articles, presentations, or other resources they've developed. I created the forms and listings and add content to posts and maintain the calendar. I also developed the CBD/THC summary report tool with initial assistance from the university's Educational Technology Services.