Event Promotional Package

Amy Dabbs
Clemson Extension Agent

Dabbs, A.*1,
1 Clemson Extension Agent, CLEMSON UNIVERSITY, Charleston, SC, 29401

School Gardening for SC Educators is a Clemson extension-based program that combines horticulture training, ongoing technical support and equipment for schools to start and sustain successful school gardens.   

The program is currently in the second year of a five-year partnership with the South Carolina Department of Education, office of Health and Student Nutrition, Farm to School program. Through this partnership, funds are made availble for Clemson Extension to   offer three regional workshops each summer geared towards educators interested in gardening with students.

In 2019, workshops were offered on June 13 at the SC Botanical Garden, June 25 at Spartanburg Community College and July 24 at Moore Farm Botanical Gardens.  

Commerical graphics designer Torborg Davern created flyers and social media images for promotional use. Flyers were distributed directly to teachers at programs in the spring of 2019.  The workshops were directly marketed through a Mailchimp Newsletter to over 1000 educators across the state.  Multiple social media posts to Facebook and Instagram were made.  The initial Facebook post reached 2,298 people in one day. 

Through this promotion, these programs were at maximum capacity with waiting lists for attendance.